Development of a complete visual identity for the Bee-lieve Foundation, a young people's mental health charity.
I focused on creating a warm, approachable, and supportive brand, which included designing a logo, brand guidelines, website and other elements. The project aimed to make complex mental health topics more accessible and engaging, especially with the younger generation and their families, whilst maintaining a professional and credible appearance.
The branding was a huge success and won myself, my current agency and the charity a prestigious Communiqué Award 2025.
Initial unused concept that used a bespoke paper cut font.
