This illustrated patient journey booklet was designed to communicate complex medical information in a way that feels clear, engaging, and empathetic. Through approachable illustrations and a carefully structured layout, it guides readers step by step through their treatment process, helping patients feel informed and supported at every stage of their care. The design balances clarity with warmth, using a soft colour palette, friendly characters, and iconography to maintain medical accuracy whilst adding emotional softness.
Other character design.
Other character design.
Other character design.
