A personal project in which I am exploring branding for a speculative daily organic supplement brand called 'Verdía'.
The name ‘Verdía’ blends the Spanish words ‘verde’ which directly translates to green, honing in on the essence of living green, with the word ‘día’, the Spanish word for day. Together, they work together to reflect the philosophy of quiet daily renewal: nature’s vitality, integrated into everyday life with intention and grace. It speaks to a ritual, that wellness is not a moment, but a gentle, simple yet consistent rhythm. Each day, a return to purity. Each day, a personal choice to nourish the body and soul.
Whilst still in the early stages of the branding process, I have created a logo, perspective brand guidelines layout and also key imagery. I plan to develop the branding further through packaging, merchandise and an icon library.
